It is becoming increasingly important to act mindfully in our consumer habits. For many, choosing the more environmental and socially-responsible option can feel difficult to justify. But I propose – it is not longer possible to justify otherwise. Conscious consumerism needs to become the new normal. Supporting small businesses, supporting economies that inherently hold ethical standards (made in Canada vs. Made in China companies), and supporting companies that stand for clear values that benefit the whole – IS the Future.
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